5 mistakes you must avoid during video production

Video marketing is the fastest growing medium to promote products and services. Customers spend 88% more time on a website that has a video. Companies, which creatively utilise video marketing to promote their products and services, generate 44% more web traffic than those which do not. Videos posted on social media generate 1,200% more shares than just words and pictures. 


Clearly, these numbers speak the truth. Hence, companies are leaning on video marketing to create brand awareness and increase sales.  But making a video is no easy feat. It requires detailed planning, careful implementation and delicate editing especially when you want to get your message across to your target audience. 

To help walk you through the process of communicating in this medium, we listed down the 5 mistakes you must avoid during video production. 


  • No clear target audience

Making a video is all about storytelling. But how can you be an effective storyteller when you don’t have an audience? At the onset of the video planning stage, determine your target audience and do not worry about creating a video that will go viral. A viral video is of no use if you failed to communicate your message to your target audience. Your target audience will transform your conversion rates, not the amount of shares or views generated. 


  • A long video

It is clear now that in this digital age, patience is not the strongest suit among your potential clients or target audience. Keep your videos short. If you’re making an explainer video, two minutes should be enough to introduce your company, products and services. Create a central theme and then work from there so you don’t create a video that is too long that you lost the message in all the visuals and audio recordings. 


  • No call to action

The point of video marketing is to move your target audience to do something. Forgetting to include a call to action is a major faux pas. What do you want your target audience to do after they watched the video? Visit your website? Sign up for a free trial? Like your social media pages? In doing this, it is crucial that you have a strong script. Remember: you are telling a story and that story should be one that can inspire, involve and inform your audience so they will be moved to take action.


  • Cutting corners

Cutting corners in your budget, crew and time is often a result of wanting to save money. Many companies end up having limited crew or worse, hiring non-professionals in order to maximise cost. Reduced budget lead to using substandard props, amateur actors or models, third-rate shoot locations. The result? Poor video quality that might cost you your entire marketing campaign. 

Avoid this pitfall because you may end up spending more money by re-doing everything from the very beginning. 

  • No distribution plan

Finally, your video is done after painstaking work and sacrifice. But where do you put them? Which platforms will you distribute them so you can truly reach your target audience. In making a distribution plan, carefully study which platforms are your target audience most present. If it is social media, consider posting your videos on Facebook and Instagram. If it is an explainer video, it may help to post it on YouTube. If it is a video that highlights your expertise on a particular subject matter, then check LinkedIn. Study each platform to know how you can best maximise them to capture your audience and convert views into sales. 


Invesso can be your reliable partner in making sure that you avoid these pitfalls in video production. Contact us to talk about how we can work together. 

Why create a corporate video?

A corporate video is the soul of the company that is told and shared to its audience. It connects to the target market on an emotional level by tugging heartstrings and making them feel the essence of the company by telling a compelling story.

At the core of every consumer is a person who loves a good story. If your company is able to deliver a beautiful narration of what mission and vision is about without sounding technical and know-it-all, you will succeed in your goal to deliver a successful corporate video.

But do corporate videos really work?

Just browse your social media sites and you’ll see how corporate videos are gaining a huge and constant  following while gaining mostly positive reactions to the brand online and offline.

Making a corporate video entails time and resources to plan and develop a concept, and then implement and spread it for your audience to see.

But when done well, you will reap enormous benefits. Three of the top benefits of having a corporate video are:

  • It enables people to understand your brand without digesting too much information. No need to read lengthy introductory articles. The essence of your company can be summarised in a two-minute video.
  • It creates brand awareness in a medium that is easy to share and spread. The visual effect of a corporate video spells a lot of difference. When a video is able to create a strong emotional response, your message will also create a lasting impression.
  • It can attract people to: (1) join the company because they understood your vision/mission and have aligned themselves with the company values; or (2) inspire the media to write about your company and that’s free PR for you!

The next question you have in your mind might be: how will my company make full use of a corporate video?

The possibilities are endless and they are not limited to just corporate presentations. Here are three of them:

  • Upload your video on your company’s social media pages. Facebook, LinkedIn… name it! It’s easier to share a video when it’s on a social page.
  • Embed your video on your company’s website. Having a video on your landing page will make site visitors stay longer on your site. You can carry out different approaches when you decide on the style of video you want included in your landing page.
  • Include videos in your proposals. Most proposals are length and wordy. If you want to introduce your company to a client or strengthen your brand promise, it will help to have a copy of the corporate video for them to see.

Your first step in creating a successful corporate video starts with the right partner to bounce off concept ideas. Invesso can be your reliable partner in making that happen. Call us at 6225 7335 or email us so we can meet and discuss your needs.


The Powerful Appeal Of Video Advertising

The challenge in storytelling lies in how you can convey your message to an audience, especially in a media landscape where attention can easily pan to more interesting materials.

Because the goal of media communication is to reach an audience, it is imperative that the needs of the audience are acknowledged.

For this reason, it did not come as a surprise that the video format in storytelling has become the easiest form of communicating to an audience because they can be easily understood in the shortest time period.

At Invesso, we have seen how video advertising revolutionized our clients’ business. Video advertising has the power to create a connection between the company and the consumers to bring about brand awareness, loyalty and following.

We listed down a few reasons why video advertising is a powerful sales and marketing tool. You should consider it as part of your marketing and sales endeavors:

#1 Multi-sensory appeal

Video advertising appeals to multiple senses as it incorporates audio and visual elements in one product.

In the last three years, we have seen the birth of web pages and social media sites that delve on one specific topic: FOOD! These pages concentrate on making videos, which showcase how-to steps and emphasize the ingredients of various dishes. There is the visual appeal of the video that makes you want to take out the food from the screen and the audio appeal of the sizzling steak on the hot plate. The sharp and clear shots entice your senses of smell, taste and touch; you could swear that you can actually smell the chicken broth, taste the five-cheese pizza, and touch the warm apple pie.

Video advertising makes all of these possible.

#2 Shareable content

When it comes to the business of digital marketing, shareable content can spell the difference between failure and success. Because videos are quick and easy to digest, it is no wonder that they are readily and instantaneously shared by content consumers. When shot, produced and edited well, video advertising has the power to speak to people’s interests and even change their mindsets and views on various issues that plague society.

Video advertising also has the potential to elicit strong emotions — happiness, anger, surprise, disgust, anticipation, arousal — that can motivate them to share the content. If the video content affirms the consumers’ beliefs, they are more likely to share these videos. Video advertising thus has the potential to generate new followers with its shareable content.

The question then is: “How do we create shareable content?”

The general rule of thumb is: When you decide to delve into video advertising, make sure you are equipped with the right people and equipment. If you do not have these requirements, your output will look amateur and desperate, which can drive away potential supporters. Your original purpose of creating new followers will be lost.

In creating video content for advertising, make sure that the narrative is clear and that it mirrors the product’s identity and aspirations. Here is a behind-the-scenes look of how we made Christa Tuna to show our point.

#3 SEO advantage

Remember what they say about a picture having the ability to paint a thousand words?

Now, think about videos.

A video can definitely do more than what a single picture can do!

Having an engaging and interesting video means that your audience will share your video. Most video advertising outputs are short and can be viewed on any platform. This very nature provides ease of access apart from content immersion.

All of these elements put together — again, if done well — will translate to a longer “dwell time.” Dwell time is the length of time that a viewer watch the videos. Longer dwell time is good news because Google will detect this and will see this as valuable! Simply put, if your audience have longer dwell time, your page or site will be ranked higher in the list. This means, better search engine optimization (SEO) ranking.

The Invesso Experience

The best marketing teams know that videos have the power to grow brand awareness and drive leads. More importantly, they help establish a genuine connection between a business and its customers.

But it is one thing to create video content that will build awareness.

In a media landscape where everyone can create content — including videos — the challenge is how to create video content that will engage viewers and followers and will bring out product recall and brand loyalty using videos as a tool.

Let Invesso help bring out the best of your company’s products and services. We can work together to create video advertising materials that appeal to a vast audience which appreciates engaging and inspiring content.